James River Art League New Brand Identity (April 2026)

James River Art League (JRAL), a nonprofit organization of more than 150 juried member artists from throughout Central Virginia, debuted our new logo in April 2026.  The new visual design is the third logo in our organization’s 62-year history.

JRAL Logo History

Our original logo was designed by charter member William Youngblood in 1966. It withstood the test of time until 2011 when member Anne Negus designed a new logo that captured the region’s iconic James River painted by a vibrant red paint brush. The new visual identity was designed by JRAL Executive Board member and former marketing and branding professional, Sarah Marshall Elliott, and reflects the meaningful and exciting changes that have taken place in our organization over the past 15 years. The goal of the redesign was to reflect a more contemporary design, increase the usage of the logo, and reap the benefits of stronger visibility and brand awareness.  The new logo retains the wave of the James in an artful yet modern style. The paint brush was retired to reflect the membership’s growing diversity of media use. 

What’s New
The new visual design system now includes two primary logos, one horizontal and the other a “stacked” vertical, which provides added usage flexibility. A circular secondary logo/favicon has been developed for social media usage.  In addition, the new brand guide includes guidance for font usage and both a primary and secondary color palette. 

View the New Brand Guide
For more details and to view the new brand guide, click here.

CONTACT:
Sarah Marshall Elliott
Chair, JRAL Branding Committee
Cell: 804.301.3453 | Email: [email protected]